Personalized Skincare: Why It’s The Beauty Secret You’ve Been Waiting For by Hanieh Sigari, Founder of Qyral
New beauty industry must-haves seem to come along every five minutes. They are rarely as groundbreaking as they promise. But sometimes something so revolutionary happens that it completely changes how we take care of our skin. Personalized skincare is the next revolution in the beauty and wellness industry. And no, it’s not some futuristic mumbo-jumbo or super expensive celebrity fad. It’s already available, for far less than you might think!
What is Personalized Skincare?
Personalized skincare is exactly what it sounds like. Skincare products made just for you and nobody else. Products made only from ingredients that are right for your skin, in the right concentrations and at the right pH to match your skin’s unique balance. Personalized skincare is a super simple concept, but really hard to make available on the mass market. You can’t walk into Sephora or Ulta and pick up a personalized product off the shelf. But today it is possible to mass produce individualized skincare. Here’s how.
How is Personalized Skincare Possible?
In the past, personalized skincare has only been available to people who can afford to spend serious cash. Beauticians used to mix powders into the right color for each customer. But getting the right results took time and skill, and didn’t scale well in the mass market. And compounding pharmacies can make customized prescription-grade products to order. But that means visiting a dermatologist, a process which can take months and cost hundreds of dollars.
Today, there is an easier way to create and distribute personalized skincare products. Huge advances in technology in recent years mean it’s faster than ever to analyze your skin and calculate the right balance of ingredients. Manufacturing processes can personalize individual products in huge numbers, without slowing down production. And the eCommerce industry is now mature enough to enable online consultations and fast, direct shipping.
These technological advances make it faster and more affordable for everybody to get personalized skincare products.
What Difference Does Personalized Skincare Make?
So is personalized skincare really worth it, or is it all just hype?
If you’ve ever bought an off-the-shelf product designed for your skin type, only to suffer unexpected results, you already know the answer.
The truth is, mass market products have limited effectiveness. Marketers might have convinced you there are only five or seven skin types, but we all know there are many, many more. In fact, there are more than seven billion — because all our skin is its own unique type!
Because your skin is unique, it has unique needs. The ingredients your mass market product calls “gentle” and “soothing” can still aggravate your skin if they’re too strong or the wrong pH for your exact needs. That’s why there’s so much trial and error attached to skincare. Why can you buy a product that promises one thing but produces the exact opposite results.
Mass market products are the skincare equivalent of one-size-fits-all clothing. Yeah, they’ll work okay for most people, but you’ll never look as amazing as you do with tailored clothes that fit properly.
What Personalized Skincare Can Do For Your Skin
Maybe you’ve already found products that work just fine for your skin and you don’t want to change. Who does? But one day those products are going to stop working. Why? Because formulations change. Your skin changes. Your lifestyle changes. And all these changes affect the way your skincare products work.
If you have dry skin, the off-the-shelf product you use when you live in humid Florida isn’t going to be enough if you relocate to arid Arizona. But a personalized product would simply adjust the formulation to keep working through all your lifestyle changes.
At sixteen, your skin is oilier than it is at thirty. And at thirty, your skin is firmer than it is at sixty. Throughout your life, natural hormonal changes have an impact on your skin and change its appearance and needs. That means a lifetime of finding products that work, only to have them stop working as you age. Or you stick with one personalized product that matures with you and changes to match your unique hormonal balance.
Personalized skincare can also target and treat specific skin conditions. That means no more picking and choosing which conditions you tackle. No more massive skincare collections or extensive routines trying to do it all. With personalized skincare, just a few products can do everything, from balancing hydration to banishing pimples and combating signs of aging.
Personalization is the Future of Skincare — And It’s Here Now
The amazing possibilities of personalized skincare aren’t just wishful thinking. Companies like Qyral have already made personalized skincare products available to everybody. And skincare is only the start of what is possible.
“In the future, every product you make will be tailored just for you,” says Qyral founder Hanieh Sigari.
Meet Our Contributing Author — Hanieh Sigari
Hanieh Sigari is an entrepreneur, biochemist, and anti-aging industry disruptor. Her holistic skincare brand, Qyral, is the culmination of a lifelong mission to improve lives and increase longevity. Learn more about Qyral.
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