Lifestyle Trends During the Digital Age by Kyle Kroeger - Founder of ViaTravelers

Credit: Kyle Kroeger

​Kyle Shares With Style My Soul …

I would like to draw attention to the millennial customer and their take on customer feedback which I’m noticing is becoming more and more misunderstood by businesses in the digital age.

Millennials are the new generation of customers who have grown up with the digital revolution and are now demanding better and faster customer feedback. They are the biggest buyers in many markets, and at times, their purchasing power can be even more than the baby boomers. Businesses need to pay attention to this new generation of customers because they will affect the way you make your business customer feedback policy.

As a business owner, it’s important to know how to appeal to millennials. After all, they are the generation that is now entering their prime spending years. A big part of appealing to millennials is understanding their needs and wants, and one of the most important things to them is customer feedback. Millennials are very value-driven and they want to know what their peers think about the brands and businesses that they interact with. They want to be involved in the decisions that affect their lives, and one of the ways they can do that is through online feedback. Sites like Yelp and social media have become important tools for millennials to get their voices heard and to be able to influence the businesses around them.

They are a generation that has grown up with the Internet, and everything from shopping to personal interactions has been influenced by the ease of online giving and receiving feedback. While positive feedback is always welcome, negative customer feedback is a different story. When it comes to handling customer complaints and negative reviews, businesses have to figure out their online customer feedback strategy to succeed. Personal and quick responses are essential to the younger generations.

Meet Your Contributor — Kyle Kroeger
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He’s an entrepreneur, finance expert, and the Founder of ViaTravelers, a site that features the best of travel and travel tips on a budget.