8 Strategies to Boost Your Inbound Marketing Leads

Credit: Style My Soul, www.stylemysoul.com | Boosting Marketing Leads

In the quest to boost inbound marketing leads, Style My Soul gathered insights from a diverse group of professionals.From harnessing email marketing’s potential to engaging niche micro-influencers, explore the top eight strategies these experts recommend for an often overlooked edge in lead generation.

Harness Email Marketing’s Potential
Depending on the size of the business, email marketing is often underutilized or overlooked entirely. Email marketing is more impactful for larger businesses with several thousand contacts. However, even small businesses can benefit from email marketing if they have a system in place to collect contact information, such as a newsletter subscription or coupon download.
Email marketing is one of the most affordable lead-generation strategies with an extremely high conversion rate, which equates to a great ROI for the business! Organizations with a database of contacts are missing out if they are not sending at least one email per month to their audience network.- Austin Stouffer, Founder and Lead Consultant, Loading Leads Marketing

Utilize Personal LinkedIn Branding
One often-overlooked strategy for increasing inbound marketing leads is leveraging personal branding on LinkedIn. While businesses focus on their company pages and content, they sometimes underestimate the power of personal profiles in driving engagement. Employees, especially those in sales or leadership roles, can act as brand ambassadors on their personal LinkedIn profiles.By sharing insights, industry news, and behind-the-scenes stories, they can build trust and establish thought leadership. This personal approach often leads to higher engagement rates, as content shared by individuals is perceived as more authentic and is more likely to be engaged with than corporate posts. Effectively, each employee’s network becomes a funnel for potential leads, significantly amplifying the reach and impact of your inbound marketing efforts.
- Jaya Iyer, Marketing Manager, Teranga Digital Marketing LTD

Optimize for Voice Search
An often-underestimated strategy for increasing inbound marketing leads — which continues to grow in usage — is optimizing for voice search. In the era of smart speakers and virtual assistants, marketers sometimes overlook the significance of tailoring content to suit voice queries. A savvy marketing expert might highlight the importance of crafting conversational, long-tail keywords and creating content that aligns with the natural language patterns of voice search. By ensuring that your digital presence is voice-search-friendly, businesses can capture a broader audience and enhance their chances of appearing in voice search results, consequently driving more organic traffic and potential leads to their website. Recognizing the evolving landscape of search behavior is key to staying ahead in the digital marketing game, making voice search optimization a valuable yet often neglected component of a comprehensive inbound marketing strategy.
- Ben Bozzay, Marketing, Dystonia Recovery Program

Share Expertise Generously
One very often overlooked tactic is showing your expertise. Giving away 90+% of your “secrets” and showing your process is key. Many shy away from this for fear of teaching someone how to do what they do. This is flawed logic, however. I liken this to speaking with a master mechanic about how to change a head gasket on a car. The mechanic could tell you the correct bolt-tightening sequence, how to align the timing belt, which tool to use, and what torque settings to use. They could also probably give you several specific tips and tricks on how to make the process go more smoothly than the manual shows. Armed with this information, you are highly unlikely to walk over to your vehicle in the parking lot, strip the engine, and start rebuilding it. You are much more likely to have built sufficient trust in the master mechanic who has demonstrated expertise that you will have them perform the work for you. This is the same for many different niches. Show why and how you know what you are doing.
You will close more inbound leads that way with an already warmed-up audience than by most other channels.
- Trevor Stolber, Agency Owner, STOLBER Digital

Produce Engaging Case Studies
Sometimes, marketers don’t pay enough attention to the power of creating and promoting case studies online for generating more inbound leads. The truth is, B2B customers are very careful and deliberate when deciding to make a purchase. To capture their attention, it’s important to come across as trustworthy by being knowledgeable in your field. One effective way to demonstrate your expertise is through content marketing. You should focus on producing content that is both useful and insightful, such as original research or case studies. Creating case studies requires a lot of expertise, which showcases your skills in your area. This type of content tends to engage more people, which is excellent for increasing brand awareness. If your content is good, other websites might start discussing it and link back to your posts. This can help your website climb in search engine rankings and make you more well-known and respected online. - Patrick Beltran, Marketing Director, Ardoz Digital

Leverage User-Generated Content
From my experience, one often-overlooked strategy for boosting inbound marketing leads is leveraging user-generated content. Encouraging customers to share their experiences, testimonials, or user-generated media adds authenticity and attracts like-minded prospects. Harnessing the power of satisfied customers can create a ripple effect, fostering trust and credibility. This approach taps into the genuine voices of existing clients, resonating more effectively with potential leads than traditional marketing messages. Establishing avenues for customers to contribute content, whether through reviews, social media posts, or even user-generated videos, builds a community around the brand. By incorporating this strategy into the overall inbound marketing plan, businesses can organically amplify their reach and attract a steady stream of qualified leads. It’s a nuanced yet impactful method that goes beyond conventional lead-generation tactics.
- Dhari Alabdulhadi, CTO and Founder, Ubuy Kuwait

Segment Your Email Marketing
I would love to share one strategy that is often overlooked — email marketing segmentation. Often, businesses don’t take full advantage of their email lists. It’s easy to see email marketing as a single strategy, but if you have a diverse user base with various interests, a one-size-fits-all approach can result in missed opportunities. My experience has shown that segmenting your email lists based on buyer persona, purchase history, engagement level, or demographic information can significantly increase lead generation. For instance, we managed a campaign for a retail client where we segmented their email list based on purchase history. We created personalized emails for customers who had made purchases in the last six months, differently from those who hadn’t shopped in over a year. This resulted in a 30% increase in engagement and boosted overall sales by 15%. Email segmentation allows more targeted communication, increasing the likelihood of your audience finding the content relevant, engaging with it, and ultimately converting. So if you want to increase inbound marketing leads, consider taking a closer look at your email list and thinking about how you can segment and target your communication more effectively.
- Matthew Montez, Founder, The MBC Group

Engage Niche Micro-Influencers
One often-overlooked strategy I’ve seen work wonders is leveraging the power of micro-influencers in niche markets. Unlike major influencers, micro-influencers cater to a highly specific audience. This targeted approach can significantly amplify engagement rates. They create a sense of trust and authenticity that’s hard to achieve through broader channels. In our experience, incorporating micro-influencers into our marketing strategies has not only diversified our reach but also brought in leads that are more aligned with our offerings. These influencers speak directly to the communities most likely to benefit from our software comparison tools, making their recommendations more impactful. It’s like finding a hidden gem in a sea of generic advertising — micro-influencers can connect on a personal level that big names often can’t. This strategy is particularly effective in the SaaS industry, where software choices are highly specialized. Just a small shift in focus toward this untapped potential can yield a significant uptick in qualified leads. - Ankit Prakash, Founder, Sprout24