Style My Soul (SMS) Explores…
What is a unique way for brands & businesses to convey their gratitude for their existing customers?
To help you best convey your gratitude to your existing customers, we asked customer service managers, marketing professionals and business leaders this question for their best insights. From designating a day for customer appreciation to demonstrating you are incorporating their feedback and ideas, there are several tips that may help you offer special gestures of appreciation to assure your customers of your gratitude.
Designate a Day for Customer Appreciation
Showing your patrons gratitude should be ingrained into your business but if you want to create a unique way that will truly highlight it, then designating a customer appreciation day or week is a great option. Many businesses have events that they use to promote their business, whether it be an anniversary, a holiday, or even recognizing an employee, but very few celebrate their customers. Setting aside a day or week in which you celebrate and highlight the appreciation you have for customers through sales, special recognition on social media, or even a catered party, is an effective and unique way to show your gratitude. By making your customer the focus, and celebrating them through their own designated day or week, you can highlight how thankful you are, and further ingratiate them to your brand.
Adelle Archer, Eterneva
Offer Free Upgrades and Discounts on Your Services
If you’re a SaaS or use any sort of subscription-based business, you can show your appreciation to customers by offering a free upgrade on your services. Any customer paying for your service is likely to enjoy having some free premium time placed onto their account. To add to this you may also consider offering a period of time where an upgraded customer can move up to the next tier of service above their upgrade for a deep discount using a customer-specific code. This is a good way to reward existing customers for their loyalty to your services in a way that they’ll be sure to appreciate.
Boye Fajinmi, TheFutureParty
Become Your Clients’ Client
People like being appreciated, and by showing your existing customers that you value them, you stand to gain a truly loyal following for long years. One of the best and most effective ways of showing appreciation is for you to become their client, should they have their own businesses. Such a mutual relationship will certainly be a positive surprise for your clients, showing them that to you, they’re more than just an anonymous statistic.
Natalia Brzezinska, PhotoAiD
Create and Celebrate Anniversaries of Your Customers
Celebrate anniversaries involving your customers, such as when they have been doing business with your company for a year. For these anniversaries, you can send them a gift card and a cordial message acknowledging this milestone. A little goes a long way, and your customer will appreciate that you even remembered how much time has passed since their time with your company started.
Miles Beckett, Flossy
Offer BOGO Birthday Bonus
Offer existing customers a BOGO (Buy One Get One) free as a thank-you for their business, during their birthday months! Be sure to feature this opportunity in your company’s newsletter and across your social media platforms. Your customers will feel appreciated. Everyone wants to feel special on their birthday! Plus who doesn’t love a BOGO offer?
Erin Banta, Pepper
Bend the Rules Sometimes to Favor Your Customers
All businesses have rules that they operate by, but sometimes one of the best and most unique ways to show gratitude is by bending those rules for a customer. Businesses have all sorts of guidelines they follow, but one of the benefits of being a small business is that you have more ability to be flexible. Staying open past regular hours to allow a customer to finish shopping, extending the time of sale, offering a special discount to a regular patron, or even offering additional services on occasion, are wonderful ways to show a customer gratitude. By sometimes bending the rules for your customers, you can offer one of the most unique ways to express gratitude, and retain your customers’ loyalty.
Matt Miller, Embroker
Reward Customers Something Free With No Catch
It’s important for businesses to remember that their existing customers are their most valuable asset and the best source for future business. It’s essential for businesses to recognize their customers’ loyalty and give them something to show their appreciation. One way to show your customers gratitude is to reward them for their loyalty. Loyal customers are the ones who buy from you over and over again, so why not show them some appreciation? Loyal customers will stick around if they feel appreciated, and they will be more likely to recommend your brand to their friends or family. A truly unique way to reward them for loyalty would be to give them something free, without any purchase necessary. That gesture can go a long way, as it shows them that you value their business and appreciate their loyalty.
Matthew Ramirez, Paraphrase Tool
Send Handwritten Thank You Notes
A handwritten thank you note is a great way to show your customers that you appreciate them. Not only does it make them feel special, but it also increases loyalty and lifetime value. In fact, a study by the Harvard Business School found that companies who send handwritten thank you notes see a 19% increase in future revenue from those customers. Another study found that customers are 86% more likely to recommend a company after they receive a handwritten note. So why not add handwritten thank you notes to your customer retention strategy? It’s a simple way to show your appreciation and it can have a big impact on your bottom line.
Rick Elmore, Handwritten Thank You Notes
Create Loyalty Programs for Customers
Loyalty programs are extremely beneficial on both sides. When consumers sign up for loyalty, what can the brand do to ensure they appreciate the business? Maybe it’s a discount code or a token of appreciation, such as a makeup bag or eye mask, for example. Existing customers love to see that the brand recognizes them and awards them with a gift. Not only will this get them excited to shop with you, but they’ll refer to their friends as well.
Natália Sadowski, Nourishing Biologicals
Offer Customers Rewards Through Referral Programs
One profitable method to show customers appreciation is to create a referral program. Businesses can incentivize customers to bring in new leads by offering rewards with discounts or other perks. Referral programs usually offer something sweet for both referrer and referee to maximize customer loyalty. As a result, existing customers want to help promote a business for the rewards and are more likely to return and use those rewards to buy more products. Consumers want to enjoy a brand experience that goes beyond a straightforward purchase. Reward them for their loyalty, and they will advocate for the businesses that deliver this value-focused experience.
Kevin Miller, kevinmiller.com
Show Appreciation Through One-on-One Interactions
Personalized one-on-one interactions with customers via phone, email, social media platforms, or messaging apps or texts go quite the distance when it comes to showing appreciation. Not every company out there asks its representatives to show their gratitude personally, and this gesture won’t go unnoticed. Customers will do more than appreciate your gesture; they will also spread the word about how your brand treats its regular customers special.
Kris Harris, Nootka Saunas
Give Shoutouts and Feature Customer Reviews on Social Media
Give shoutouts on social media and feature customer reviews on your website to show how much you appreciate their business! This will help attract new customers while showing your existing customers how much you value their support. For instance, you could highlight a customer’s kind words on Facebook or Instagram or create a dedicated page on your website with customer reviews and testimonials. As a custom jeweler, we like to share photos of our clients wearing their rings and write some bits about their stories. For example, one client wanted his “promise, love, and devotion” engraved inside the band of his fiancée’s engagement ring. So we shared his request on social media along with a photo of the final product. This not only lets our followers know that we’re thinking about them but also helps build rapport and trust with our audience.
Ty Wilson, CustomMade