Style My Soul Explores…
As an entrepreneur or executive, what is one dress code standard you set to positively represent your brand and business?
Always Wear Black
As an entrepreneur, one dress code standard I set to positively represent my brand and business is to always wear black.
My reasoning behind this is that black is a powerful color. It’s associated with royalty, wealth, and prestige. It can also be seen as intimidating or exclusive by some people — so it’s a great way to communicate that we value our customers’ time.
We want them to know that we are serious about providing value for their money, so it’s important for us to always look professional and ready for action! -- Brian Greenberg, Insurist
Dress for Success
To positively represent your brand, show up as your sharp, confident, and stylish authentic self. Dress in a way that makes you feel comfortable in your skin. This means choosing clothing that fits well and flatters your figure. First impressions are never forgotten so if you appear disinterested, rushed, or bored, your potential client will likely reciprocate your energy. Remember that how you present yourself reflects the image of your company, so always dress to promote your brand. -- Ryan Rottman, OSDB Sports
It’s important for employees to feel comfortable when working remotely. If a t-shirt does the trick, then so be it. Wearing a business suit isn’t realistic or needed for us to complete our job from our home. If anything, it just makes employees feel uncomfortable in their own skin. If team members prefer to work in a t-shirt and shorts at their home office, then we’ll allow it. Whatever makes them feel their best works for us. -- Corey Ashton Walters, Here
Formal Wear While On a Client Site
Working in tech, dress codes aren’t usually very high up the value ladder for either me or my employees. The caveat to this rule, and one for which I’m a stickler for, is when we interact with our clients at their location. The way I see it, wearing a suit and tie or a blazer and a nice pair of slacks is part of what clients are paying us for — the confidence that comes with having someone show up and look professional to implement their solution. The rest of the time? Feel free to wear whatever you want. It doesn’t matter if you’re dressed to the nines or wearing a set of pajamas when you’re working at home in my opinion. -- Dragos Badea, Yarooms
Always Be Ready for a Headshot
I always strive for a professional look because I want partners and co-workers to view me professionally. My dress code standard is to dress as if I were taking a headshot any moment now. As a female executive, I need to look presentable at all times so that I represent my company professionally and positively. -- Alexandra Tran, Schimiggy Reviews
Destigmatizing Tattoos in Work Dress Codes
As a skin care brand that treats tattoos, I dress in professional wear that shows my tattoos, not hides them. Even those who love tattoos still feel insecure about displaying their tattoos at work due to a believed lingering stigma. Will they still be seen as trustworthy or credible in their job if their tattoos are seen? For our company, we stand for destigmatizing body art in a work environment, and that vision trickles down from the top. The example I set is business casual without going to the lengths to choose clothes that hide my ink. -- Oliver Zak, Mad Rabbit
Dress to Convey Your Brands Standards
Something a lot of entrepreneurs enjoy is making their own rules about when and how they work and what they wear. I think many of us have entertained the thought of shorts and tees on hot summer days. But if you want to win a customer’s trust, you have to remember that first impressions count and how you present yourself can reflect how you do business and your approach to your work and customer care.
As an entrepreneur, you are the front line of your business and your customers want to feel that they can trust you with their money.
I think about how I would like my brand seen and then dress accordingly. I don’t need to wear a stuffy suit and tie — chinos and a smart collared T work well. Sometimes I can be more informal, but hygiene is always non-negotiable. Clean and well-groomed can say more even than your clothes. -- Deian Isac, SPP
Wear Your Brand! Colors Create Memories.
Encourage team members to represent the brand by wearing logo gear and company colors, while giving them flexibility on what that logo gear is so it still feels authentic to them. One of my favorite items to wear? Custom heels with the company logo. A teammate made a dress out of old logo t-shirts. Another made earrings using our brand colors. Wearing your work is a way to remind your internal team that they are part of a collaborative effort. Likewise, it will create brand recognition when you consistently show up in your brand colors or logo gear. It will also build anticipation as people excitedly wait to see what you wear next. It is okay to have a dress code standard that also encourages creativity. -- Katie Currens, One Spark Solutions
Dress is Location Specific
Working in tech, dress codes aren’t usually very high up the value ladder for either me or my employees. The caveat to this rule, and one for which I’m a stickler for, is when we interact with our clients at their location. The way I see it, wearing a suit and tie or a blazer and a nice pair of slacks is part of what clients are paying us for — the confidence that comes with having someone show up and look professional to implement their solution. The rest of the time? Feel free to wear whatever you want. It doesn’t matter if you’re dressed to the nines or wearing a set of pajamas when you’re working at home in my opinion. -- Kate Kandefer, SEOwind
When in Doubt, Choose a Classy Suit
When in doubt, choose a classy suit, according to a proverb. Your shoes should be polished, and your clothing should be wrinkle-free. Your appearance can say a lot about your professionalism and this is what we make sure of in our office. We make sure our employees dress appropriately if they are meeting with clients or investors and we don’t allow our employees to wear the dress with improper graphics or sayings. We encourage our employees to wear a classy suit and that helps in representing our business.
-- Abu Bakar, Coding Pixel
Always Look & Feel Professional
When WFHI always dress professionally. Even when working from home, I have found that if I dress professionally in business attire, I get more accomplished. It helps me to get into a business mindset and forces me to focus my energy on work tasks. I am less likely to be tempted to do chores around my home while wearing nice clothing. It also allows me to be available to jump on a video call with a customer or team member at a moment’s notice. Looking professional is feeling professional! -- Andrew Adamo, Bullion Shark
Always Wear a Blazer When Presenting
Early on in my career, I worked for a regional distributor of Aveda. I was the head of marketing and gave monthly presentations to our sales force which covered the Midwest. I remember vividly how after one of my presentations another executive in the company pulled me aside. She told me I did a good job and suggested that I wear a blazer whenever I present so I would look more polished. I have done so ever since.
It takes a lot to get up on stage and share your story and point of view. While my colleague’s suggestion was based on audience perception, wearing a blazer helps me feel prepared and authoritative. That, along with an intention to be helpful and my “I know this” mantra, gets me set to share my perspective with confidence. While a blazer has become a go-to for me, it may not work for you. So I suggest finding something that helps you feel buttoned up or smartly dressed. Because it translates in more ways than one.
Patty Radford Henderson, Annum