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What is one tip when establishing a Health & Wellness business for online and/or offline success? Here is what 10 thought-leaders had to say:
Network with Groups in Your Marketspace Like any business, when starting an online health and wellness venture you must generate leads and the best way to do this is through networking with specialized related groups. The ripest fruit for a business are those people who have already shown an interest or are currently working within your marketspace. By reaching out to organizations that produce online health workshops, people who are involved in the fitness industry, trainers, social media influencers, and nutritional experts, you can find a synergy that reaches and expands your target audience. In taking the time to identify and then plan a strategy to network with people and groups related to your industry, you can set the foundation to firmly establish your health and wellness business by creating a built-in and motivated customer base. Anthony Puopolo, Rex MD Build a Business Website Every company aspires to carve itself a unique identity in this world by scoring high through its brand. A successful marketing strategy can help your business grow and generate returns 10 times more. This is why so many firms adopt different marketing strategies that have been shown to be beneficial to them and their business success. To get a competitive advantage and promote your brand to a large audience, build your own business website, one that embodies your brand’s uniqueness and essence. This is an excellent investment that any company should make in order to grow to new heights. In just a few years, you could readily achieve significant customer attention and develop a strong brand presence among a broad audience. Design a website that has all of the necessary information about your services as well as a clear picture of your brand concept. Timothy Woods, Carnivore Style Channel a New Sector Ensure you’re offering people something unique in the wellness industry. The wellness industry is booming. And entry into the marketplace is competitive. Winning in the wellness market requires focusing on an under served niche. For example, say you want to develop a line of natural preventative skincare products. What differentiates yours from Weleda’s? Are yours geared toward certain skin types? Or do they target a specific problem? Often identifying a new market segment coincides with identifying a void in that market. Doing a little research can help you develop a more solid concept. Perform market analysis and check out your competitors. Go on social media and see what their customers are talking about — and complaining about. Doing so enables you to create a solution for unique challenges for customers within that niche so that you can corner an untapped sector within the marketplace. Shaunak Amin, SnackMagic Partnerships See if you can partner up with another business to boost the brand awareness of your Health & Wellness business. For instance, if you sell CBD products through an online business, you could also distribute your products through local dispensaries. More partnerships will also increase your business’s credibility because people will see that other companies support yours. Nick Shackelford, Structured Agency Get Nitty Gritty With Your SEO Strategy Ensure you refine your SEO strategy to target your niche’s specific wants and needs. Keywords are a crucial aspect of SEO. However, Many copywriters do basic keyword research, looking for the obvious search terms users associate with their general topic. For example, if they’re selling protein bars, they’ll look up “protein bar” and go after those search terms along with the top competitors in that space. And, typically, that’s where their keyword search ends. But doing more in-depth keyword research can help you find less competitive search terms that may result in higher quality and quantity search traffic. As with protein bars, you could look up specific ingredients in those bars, such as ashwagandha or lion’s mane, that have moderate search volumes and little competition. Going beyond the basic search terms that everyone else is going after will help you write SEO-optimized product listings, resulting in more significant organic search traffic and greater conversions. Daniel Tejada, Straight Up Growth Build an Online Community If you want a successful health and wellness business, you must build an online community and continually engage with them. It’s essential to develop meaningful connections with your base. Having an online community also helps to establish customer retention. An added benefit is that you won’t need to offer promotions or discounts, encouraging your audience to sign up for anything. Ensure that you sustain a visible online presence by providing continual assistance to your community. Joshua Chin, Chronos Certification is a Must Nowadays, people only believe the ones that show them the proof. Every brand has started carrying certain certifications while promoting its brand. Let it be vegan, cruelty-free or something else. These actually attract the brands as it’s related to their sentiments and health. Especially if you’re in the health and wellness industry, it’s important that you have certifications to back it up. It should mean that you’re an authoritative brand that the customers can trust blindly. That also means you’re an expert in the field, which makes them attracted to you. While promoting, show your certifications, years of experience, and other important tags that help to create a good relationship. This will allow the customer to try your brand once and see if you’re living up to their expectations. Also, this will make you a good competitor in the market, which helps you gain success. Anthony King, Transport Executive Promoting Purpose Over Profit Builds Brand Equity As author and inspirational speaker Simon Sinek says, “People don’t buy what you do; they buy why you do it.” And an authentic brand story creates an emotional resonance that makes your wellness brand seem more relatable to audiences. People want to hear about more than your products. Crafting your brand story using your company’s inception, mission, values, products, and CSR initiatives weaves a compelling narrative for your audience. And it enables them to better understand the ‘why’ of your company. And carrying this narrative throughout your marketing and advertising campaigns and social media channels creates a holistic customer experience. That is, one that affects people on an emotional, cognitive, and social level, a full-circle experience covering the entire customer journey. This helps customers feel confident about what to expect when interacting with you. And people typically turn to the brands they trust when deciding what to buy to improve their health and wellness. Maria Shriver, MOSH Research Your Competition Research your competition to make your health and wellness company stand out as a highly qualified business. The industry is highly competitive, and you’ll need to take a unique marketing approach. Analyze other top companies, their strategies, and how they reach out to their customers. In your research, determine what they’re doing right and where they’re going wrong. Develop an effective marketing campaign. Understanding your competition is key to establishing your organization as a leading force. with a loyal base. Lilian Chen, Bar None Games Integrity is Integral Show integrity. With so many health and wellness businesses out there selling promises, you should have credible sources to build consumer confidence. You’re more likely to establish a successful business if you can show and tell your customers you have experts supporting your endeavor. Anyone can make a product that guarantees results, but give your consumers realistic expectations backed by industry leaders, not just influencers or paid models. Showing integrity when establishing a health and wellness business anywhere is critical to its success. Raina Kumra, Spicewell
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