Style My Soul wants to know --
What is one emerging health & wellness trend in the global market that will continue to evolve in 2023?
After a challenging couple of years, more and more companies are realizing the value of employee wellness and investing in corporate wellness programs. Consider providing services like nutritious snacks, health exams, or even workplace wellness counseling if you want to take advantage of this expanding industry. Consider how your career and personal lives are changing as you adjust your opportunity to combine working from home and the workplace. These are only a few of the numerous developments that the wellness sector will likely experience in 2023. Consumers are empowered by knowledge, yet it can be difficult to know where to look and which information sources to rely on. -- Michael Garrico, Total Shape
Wellness to Become More Inclusive, Personalized
I think wellness has been positioned as something that’s exclusive, something that should be expensive, something that’s out of reach, but I don’t really see why. Because health and wellness is something that everybody experiences — it’s asking how do you as an individual feel on a daily basis? Do you feel good? Are you living well or are you not?
So, I think wellness is a category you’re going to see become wider. More people are aware that they can be doing things preventatively that are going to make them feel better. More people are going to be interested in doing it and it’s no longer going to be just for those who can afford expensive resources. There’s a lot of noise out there — this diet versus this diet, this program this versus this program. I think you’re going to start to have people figure out ‘what does healthy look like for me personally?’
-- Alyssa Benson, CrowePR
Online mental healthcare will continue to grow and evolve. Online therapy is already getting bigger and bigger as we speak, with numerous new platforms springing up during the pandemic. I think what we’ll see in 2023, as the restrictions of the pandemic hopefully continue to fall away, is that people will realize they prefer the convenience of online therapy. In other words, there won’t be a mad rush to return to the therapist’s office. As online therapy at home becomes the norm, it’s possible that people who would not have traditionally sought therapy will feel more comfortable giving it a try, and cultural stigmas about therapy will continue to diminish. -- Drake Ballew, Practice Health
A Rise in Certified Health & Wellness Coaches
More fitness professionals will collaborate with these behavior change experts: The globe spends $8.3 trillion on healthcare and $4.4 trillion on fitness, but chronic disease persists. Changing behavior is hard. Certified wellness coaches are educated in evidence-based conversational strategies that help people identify their internal motivation to reach realistic well-being objectives. Unlike doctors, they spend real time with people.
Health and wellness professionals should have science-based training in helping people make healthy changes. More fitness and yoga practitioners are earning coaching certifications and making it their job. Certified health and wellness coaches will collaborate more. They’ll work with doctors, insurers, employers, PTs, FTs, RDs, MH professionals, and people individually. Multidisciplinary teamwork is the future of healthcare, wellness, and fitness. -- Steve Pogson, FirstPier
Holistic Health Care
The global health and wellness industry is constantly evolving. In 2023, we will see the emergence of new trends that will continue to shape the way we live our lives. This is holistic health care. Holistic medicine focuses on treating the whole person rather than just their symptoms or illness alone. It takes into account diet, exercise, emotional well-being, relationships with others and so much more in order to create an overall healthy lifestyle for its patients. -- Dr. Steve Hruby, D.C., Superhumn
Wellness Programs as Integral Workplace Components
The functioning of modern workplaces has undergone quite a few shifts in recent times, and 2023 is bound to see one particular trend grow in impact and popularity — the inclusion of wellness programs as integral workplace components. From full-fledged corporate wellness packages in multinational organizations to hiring health and wellness consultants at smaller companies, 2022 has witnessed quite the rise in brands catering to the mental and physical health of their employees. 2023 will see this idea gaining even more momentum with more brands getting on board this influential trend that benefits the company and workers.
-- David Northup, InShapeMD
Expansion of Wearable Technology
Nowadays, you can see most people walking, jogging, and standing near the metro or traveling wearing smartwatches, earplugs, jewelry, or even smart jackets. These devices are equipped with technology that can track the health status of the wearer and estimate their wearer’s real-time vitals rate like blood pressure, body temperature, heart rate, etc. Then, the gadgets can transmit the patient’s data to their doctor for further inspection. Using this, doctors can adjust their patient treatment sessions by scrutinizing their condition. Furthermore, patients with chronic diseases can get timely treatment once his/her metrics exceed the assigned level. This trend is continuously growing in the market and will continue to evolve in 2023. -- Brian Clark, United Medical Education
Focus On Getting Enough Sleep
Not getting enough sleep can throw a myriad of things completely off balance, including your overall health and wellness. Your body — and mind — must be fully rested so that you can take on the day and not experience a drag in your step as you begin to reach late afternoon. Instead, take getting a good night’s rest seriously, and create the ideal conditions in your bedroom to encourage both falling asleep quickly — and staying asleep throughout the night. -- Victor Mathieux, Miracle Brand
Non-Medical Sources of Health Care
Non-medicinal sources of health care is a trend that will continue to evolve. With so many prescriptions flooding the market- with their numerous side effects-people around the world are eager for gentler alternatives. There are so many, with new technologies developing every day. Proven natural supplements are making the news every day. Globally, non-medicinal sources of health care will continue to grow in 2023. -- Temoer Terry, The Mommy Care Kit
The ‘Gummy’ Supplement Meta
The gummy supplement trend has exploded this last year and I believe it will be bigger than ever coming into 2023.
Making supplements more accessible, appealing and convenient than ever — gummies are now the go-to for many of the classic vitamins, minerals and gross-tasting powders that kids and adults alike have tried to avoid for years now.
Some of the biggest products that have already been ‘gummified’ include your classic multivitamin complexes, apple cider vinegar, greens powder and melatonin — and I believe 2023 will see gummies cover just about any health supplement you can think of.
The search volumes and trends for this category are exponential and far from slowing down. -- Darcy Ogdon-Nolan, The Bircher Bar
Plant-based foods that are healing for the body and mind will continue to see a trendy upswing in 2023. Not only does the food we eat affect our insides, but it can also enhance or taint our outer appearance- and not just by adding on the pounds. The types of nutrients we consume can enhance our stamina, impact our hair volume or produce acne and oils that degenerate our skin tone. Self-care starts with being conscious of what we do to our bodies. And although your body is directly affected by your mental health, consuming the necessary nutrients can keep you in a positive light throughout the day. -- Haley Wood, The Look
When it comes to travel, there is no such thing as one size fits all. Every traveler has different preferences, needs and wants. However, there are a few universal tips that everyone can benefit from. Here are some of my top tips for travelers:
1. Do your research: This may seem like an obvious one, but it’s worth repeating. Before you book your tickets or embark on your journey, make sure to do your research. Read up on the destination, familiarize yourself with the culture and customs, and plan your itinerary in advance. This will help you make the most of your trip and avoid any stressful surprises.
2. Be flexible: Once you’ve done your research and planned your trip, it’s important to be flexible. Things don’t always go according to plan, and that’s OK. Roll with the punches and go with the flow. You may just find that some of the best experiences come from spontaneous detours and impromptu adventures.
3. Slow down: One of the biggest mistakes travelers make is trying to do too much in too little time. When you’re rushed, you’re more likely to miss out on the little things that make travel so special. Instead of packing your schedule with activities, leave some room for leisurely strolls, people watching and simply taking in your surroundings.
4. Talk to locals: Locals always know the best places to eat, drink and play. They can also give you insider tips on how to make the most of your trip. So, don’t be afraid to strike up a conversation with a local the next time you’re traveling. You may just make a new friend and discover your new favorite spot in town.
5. Be prepared: This is another important one, especially if you’re traveling to a foreign country. Make sure you have all the necessary documents and visas before you go. Familiarize yourself with the local laws and customs, and carry some cash in the local currency. Being prepared will help you avoid any stressful situations while you’re away from home.
These are just a few of the many things to keep in mind when you’re planning a trip. Travel can be an amazing experience, but it’s important to do your homework and be prepared.
Meet Your Contributor — Fred Baker
Fred has been working in the publishing industry for over 15 years. He has held various positions including travel writer, editor, and content manager. Today Fred is responsible for the overall editorial direction of the site, and he works with a team of writers, editors, and photographers to produce compelling content that will inspire our readers to travel more. He also works with our partners to promote travelness and help people beyond our website. Credit: Fred Baker
Style My Soul (SMS) Explores…
What is a unique way for brands & businesses to convey their gratitude for their existing customers?
To help you best convey your gratitude to your existing customers, we asked customer service managers, marketing professionals and business leaders this question for their best insights. From designating a day for customer appreciation to demonstrating you are incorporating their feedback and ideas, there are several tips that may help you offer special gestures of appreciation to assure your customers of your gratitude.
Designate a Day for Customer Appreciation
Showing your patrons gratitude should be ingrained into your business but if you want to create a unique way that will truly highlight it, then designating a customer appreciation day or week is a great option. Many businesses have events that they use to promote their business, whether it be an anniversary, a holiday, or even recognizing an employee, but very few celebrate their customers. Setting aside a day or week in which you celebrate and highlight the appreciation you have for customers through sales, special recognition on social media, or even a catered party, is an effective and unique way to show your gratitude. By making your customer the focus, and celebrating them through their own designated day or week, you can highlight how thankful you are, and further ingratiate them to your brand.
Adelle Archer, Eterneva
Offer Free Upgrades and Discounts on Your Services
If you’re a SaaS or use any sort of subscription-based business, you can show your appreciation to customers by offering a free upgrade on your services. Any customer paying for your service is likely to enjoy having some free premium time placed onto their account. To add to this you may also consider offering a period of time where an upgraded customer can move up to the next tier of service above their upgrade for a deep discount using a customer-specific code. This is a good way to reward existing customers for their loyalty to your services in a way that they’ll be sure to appreciate.
Boye Fajinmi, TheFutureParty
Become Your Clients’ Client
People like being appreciated, and by showing your existing customers that you value them, you stand to gain a truly loyal following for long years. One of the best and most effective ways of showing appreciation is for you to become their client, should they have their own businesses. Such a mutual relationship will certainly be a positive surprise for your clients, showing them that to you, they’re more than just an anonymous statistic.
Natalia Brzezinska, PhotoAiD
Create and Celebrate Anniversaries of Your Customers
Celebrate anniversaries involving your customers, such as when they have been doing business with your company for a year. For these anniversaries, you can send them a gift card and a cordial message acknowledging this milestone. A little goes a long way, and your customer will appreciate that you even remembered how much time has passed since their time with your company started.
Miles Beckett, Flossy
Offer BOGO Birthday Bonus
Offer existing customers a BOGO (Buy One Get One) free as a thank-you for their business, during their birthday months! Be sure to feature this opportunity in your company’s newsletter and across your social media platforms. Your customers will feel appreciated. Everyone wants to feel special on their birthday! Plus who doesn’t love a BOGO offer?
Erin Banta, Pepper
Bend the Rules Sometimes to Favor Your Customers
All businesses have rules that they operate by, but sometimes one of the best and most unique ways to show gratitude is by bending those rules for a customer. Businesses have all sorts of guidelines they follow, but one of the benefits of being a small business is that you have more ability to be flexible. Staying open past regular hours to allow a customer to finish shopping, extending the time of sale, offering a special discount to a regular patron, or even offering additional services on occasion, are wonderful ways to show a customer gratitude. By sometimes bending the rules for your customers, you can offer one of the most unique ways to express gratitude, and retain your customers’ loyalty.
Matt Miller, Embroker
Reward Customers Something Free With No Catch
It’s important for businesses to remember that their existing customers are their most valuable asset and the best source for future business. It’s essential for businesses to recognize their customers’ loyalty and give them something to show their appreciation. One way to show your customers gratitude is to reward them for their loyalty. Loyal customers are the ones who buy from you over and over again, so why not show them some appreciation? Loyal customers will stick around if they feel appreciated, and they will be more likely to recommend your brand to their friends or family. A truly unique way to reward them for loyalty would be to give them something free, without any purchase necessary. That gesture can go a long way, as it shows them that you value their business and appreciate their loyalty.
Matthew Ramirez, Paraphrase Tool
Send Handwritten Thank You Notes
A handwritten thank you note is a great way to show your customers that you appreciate them. Not only does it make them feel special, but it also increases loyalty and lifetime value. In fact, a study by the Harvard Business School found that companies who send handwritten thank you notes see a 19% increase in future revenue from those customers. Another study found that customers are 86% more likely to recommend a company after they receive a handwritten note. So why not add handwritten thank you notes to your customer retention strategy? It’s a simple way to show your appreciation and it can have a big impact on your bottom line.
Rick Elmore, Handwritten Thank You Notes
Create Loyalty Programs for Customers
Loyalty programs are extremely beneficial on both sides. When consumers sign up for loyalty, what can the brand do to ensure they appreciate the business? Maybe it’s a discount code or a token of appreciation, such as a makeup bag or eye mask, for example. Existing customers love to see that the brand recognizes them and awards them with a gift. Not only will this get them excited to shop with you, but they’ll refer to their friends as well.
Natália Sadowski, Nourishing Biologicals
Offer Customers Rewards Through Referral Programs
One profitable method to show customers appreciation is to create a referral program. Businesses can incentivize customers to bring in new leads by offering rewards with discounts or other perks. Referral programs usually offer something sweet for both referrer and referee to maximize customer loyalty. As a result, existing customers want to help promote a business for the rewards and are more likely to return and use those rewards to buy more products. Consumers want to enjoy a brand experience that goes beyond a straightforward purchase. Reward them for their loyalty, and they will advocate for the businesses that deliver this value-focused experience.
Kevin Miller, kevinmiller.com
Show Appreciation Through One-on-One Interactions
Personalized one-on-one interactions with customers via phone, email, social media platforms, or messaging apps or texts go quite the distance when it comes to showing appreciation. Not every company out there asks its representatives to show their gratitude personally, and this gesture won’t go unnoticed. Customers will do more than appreciate your gesture; they will also spread the word about how your brand treats its regular customers special.
Kris Harris, Nootka Saunas
Give Shoutouts and Feature Customer Reviews on Social Media
Give shoutouts on social media and feature customer reviews on your website to show how much you appreciate their business! This will help attract new customers while showing your existing customers how much you value their support. For instance, you could highlight a customer’s kind words on Facebook or Instagram or create a dedicated page on your website with customer reviews and testimonials. As a custom jeweler, we like to share photos of our clients wearing their rings and write some bits about their stories. For example, one client wanted his “promise, love, and devotion” engraved inside the band of his fiancée’s engagement ring. So we shared his request on social media along with a photo of the final product. This not only lets our followers know that we’re thinking about them but also helps build rapport and trust with our audience.
Ty Wilson, CustomMade